SENIOR SERVICES MARKETING AGENCY VARSITY ADDS EMILY GORDON AS DIRECTOR OF CLIENT SERVICES
by thephillyegotist / March 19, 2024 /
QUENCH FOOD AND BEVERAGE TREND REPORT OFFERS GLIMPSE AT FORCES SHAPING THE INDUSTRY
by thephillyegotist / March 4, 2024 /
Bumble Activation Encourages College Students to Ride the Bee
by Egotist / October 12, 2022 /
Take a look at this new brand activation for the online dating app Bumble, which was developed in partnership with the team at MONO. This activation builds upon the brand’s recently launched trust and safety initiative and related “New Rules of the Game” campaign, which conveys important safety information, and empowers women to take control of their dating experiences and make their own rules when dating.
Bumble's new first-of-a-kind activation is based on the insight that coll[Read More]
MATCH GROUP’S BLK TEAMS UP WITH RAPPERS TRINA AND SAUCY SANTANA FOR NEW SINGLE “NO VOTING NO VUCKING”
by thelaegotist / October 4, 2022 /
Ad Agency Bray & Co Calls on Mark Zuckerberg and the Ad Industry to Make Changes for Youth Mental Health
by thelaegotist / August 31, 2022 /
Advertising agency Bray & Co. has launched a campaign called Dear Mark, a grassroots initiative asking the public and the advertising industry to help pressure Mark Zuckerberg to label filtered photos across Instagram and Facebook with #filteredimage to control the negative effects of social media on youth mental health.
Elements of the campaign incl[Read More]
Pavone Marketing Group Hires Dual Threat Wick Vipond as Senior Account Strategist and General Manager
by thelaegotist / August 9, 2022 /
Pavone Marketing Group (PMG) has hired Wick Vipond as Senior Account Strategist and General Manager of its Philadelphia office. In this dual role, Vipond will provide oversight and guidance on all accounts while leading PMG’s fastest growing office by shaping the office’s culture and managing day-to-day operations.
Vipond will pursue new business opportunities with prospects and existing clie[Read More]
Madwell Campaign for Inspire Clean Energy Addresses Home Energy’s Contribution to Climate Change
by thelaegotist / May 18, 2022 /
Full-service creative and marketing agency Madwell has created “Power a Brighter World,” a series of films for client Inspire Clean Energy that show how simple actions—like accessing clean energy for one’s home—can reduce carbon emissions and help decarbonize the power grid. The film’s storybook-illustration style reflects a sense of optimism that the brand hopes will elicit climate action fro[Read More]
Pavone Welcomes Peter Harris as Executive Creative Director
by thelaegotist / April 14, 2022 /
Harris will work from the agency’s Atlanta office and is the third ECD hire in the past month for rapidly growing Pavone Marketing Group
Independent, full-service marketing agency Pavone has hired Peter Harris to serve as its executive creative director, President and CEO Michael Pavone announced today.
In his role as the agency’s creative lead, Harris will enhance the shop’s overall creative output, assist with new bu[Read More]