Grassroots initiative Green The Bid has launched to support the advertising industry in shifting to zero-waste, carbon neutral, sustainable and regenerative practices. The initiative is a volunteer coalition, led by its founding members and the stakeholders of the commercial community (brands, agencies, production companies, post-production facilities, vendors and affiliates) who pledge to come together in this important endeavor.
Emmy Award-winning entertainment company Zoic Studios teams up with McKinney to drop viewers into a game that has no winner in a powerful new PSA for the Ad Council and Brady, “No Extra Life.” Crafted in the perspective of a first-person shooter video game, the spot follows the heart-racing experience of someone frantically racing through a home trying to find a loved one, only to discover that his unsecured gun is no longer where he keeps it in th[Read More]
Technology Product Uses World-Class Creative Content to Drive Action , Features Content and Campaigns from More Than 25 Partners
The Only One Collective (founded by Blue Sphere Foundation, Lonely Whale, and SeaLegacy) today announced the launch of Only One, a digital platform developed as a home for stories, solutions, and community action to protect the ocean, tackle the climate crisis, and[Read More]
To support Black Americans who have been disproportionately impacted by the Coronavirus (COVID-19), the Ad Council, the Centers for Disease Control and Prevention (CDC), the CDC Foundation, and U.S. Department of Health and Human Services (HHS) have launched a national campaign, “You Will See Me,” to inspire and empower Black Americans to wear face masks to help stop the spread of the virus.
Zambezi believes strongly in utilizing their time and talents to positively affect issues that matter deeply to them and to our society as a whole. Moved by current cultural events and racial injustice, they created a social media and out-of-home campaign which conveys messages such as “My Solidarity is Action” and “My Silence is Deadly,” and signs off with the promise of “I Will Act”. The campaign aims to support the Black Lives Matter movement a[Read More]
What we do know is we will be back to the physical office. But what we don't know is when and how we will be back. And with this uncertainty comes still to be defined adjustments and changes.
"People are stressed, tired, confused. And with all of this comes emotion. As we prep for the return, we are working hard to make an easy, customizable and stress free transition. One small part of the first step lives within these fun and engaging instructional posters," said Jared Scott, CMO a[Read More]
Eschewing traditional PSAs, the initiative is tapping the collective power of the creative community to help spark fearless conversations around our culture’s most taboo subject.
Creative consultancy THRU and creative production studio Humanaut launched The LIV Project with a pair of initiatives aimed at turning the tide on youth suicide, project partners announced today.
Creative director and photographer Edi Inderbitzin encourages people to appreciate the everyday, normal beauty in effort to fight teen depression.
At the beginning of 2019, Edi Inderbitzin started the project “Every Waking Hour.” The project was created with the intention to bring awareness to depression among young Americans caused by social media. By taking a photo literally every waking hour for a year, the hope was to spotlight th[Read More]
