Partnership for Drug-Free Kids launched two campaigns examining the impact opioid addiction has on the families affected by their loved ones’ addiction-- a powerful shift for this type of advertising, which typically focuses on the addicts themselves. The work, which offers hope and support for struggling parents and families, was created pro-bono by independent full service agency, Terri & Sandy, and is runnin[Read More]
Pavone Marketing Group announced that it has acquired two companies: Netplus, and Phalanx Digital. The acquisitions effectively expand Pavone’s digital marketing capabilities while increasing its client roster in higher education, food and beverage, automotive, and s[Read More]
Elizabeth (Liz) Nunn has joined quench food and beverage agency as Director of Shopper Marketing. In this new role, she is leading both brick-and-mortar retailer programs, as well as the agency's e-commerce initiative, with a focus on the consumer's personalized path [Read More]
Pioneering tech company Uber has shared the latest news around what’s shaping up to be another revolutionary transportation offering - aerial ride-sharing service Uber Air: Uber Elevate is poised to bring to market for the first time the ability for consumers to use aerial ridesharing within cities as soon as 2023. Uber Elevate handpicked Cannes Mobile Grand Prix and AICP-winning rising star creative and production boutique [Read More]
Thanks to a new national push from Freshpet and creative agency, Terri & Sandy, dogs are finally getting the truth behind the food they and their canine counterparts have been ingesting for decades. The campaign is a bold move for the brand, marking the first time they’re taking direct aim at the big guys and making a vocal stand against the unnatural, unhealthy qualities found in the majority of pet food—sprayed-on flavor, powdered meats, prese[Read More]
Global Award Marks Effie’s 50thAnniversary and Recognizes Brands with Enduring Success
Effie announced today the finalists of the global ‘5 for 50’ Effie Award, which recognizes brands that have made Effie history and continue to grow, be effective and future-focused. The award marks the nonprofit’s 50thyear as the leading global authority on marketing effectiveness.[Read More]
