Zambezi Launches Social Justice OOH Campaign

by / July 13, 2020 /

Zambezi believes strongly in utilizing their time and talents to positively affect issues that matter deeply to them and to our society as a whole. Moved by current cultural events and racial injustice, they created a social media and out-of-home campaign which conveys messages such as “My Solidarity is Action” and “My Silence is Deadly,” and signs off with the promise of “I Will Act”. The campaign aims to support the Black Lives Matter movement a[Read More]

Pavone Marketing Group creates lighthearted informative posters to ease the stress of returning to the office

by / June 26, 2020 /

What we do know is we will be back to the physical office. But what we don't know is when and how we will be back. And with this uncertainty comes still to be defined adjustments and changes.

"People are stressed, tired, confused. And with all of this comes emotion. As we prep for the return, we are working hard to make an easy, customizable and stress free transition. One small part of the first step lives within these fun and engaging instructional posters," said Jared Scott, CMO a[Read More]

The LIV Project Launches with Documentary Film and Game Products to Combat Youth Suicide

by / June 24, 2020 /

Eschewing traditional PSAs, the initiative is tapping the collective power of the creative community to help spark fearless conversations around our culture’s most taboo subject.

 

Creative consultancy THRU and creative production studio Humanaut launched The LIV Project with a pair of initiatives aimed at turning the tide on youth suicide, project partners announced today.

[Read More]

Creative Director Edi Inderbitzin Creates “Every Waking Hour” Photo Project to Combat Depression

by / May 20, 2020 /

Creative director and photographer Edi Inderbitzin encourages people to appreciate the everyday, normal beauty in effort to fight teen depression.

At the beginning of 2019, Edi Inderbitzin started the project “Every Waking Hour.” The project was created with the intention to bring awareness to depression among young Americans caused by social media. By taking a photo literally every waking hour for a year, the hope was to spotlight th[Read More]

Playboy Wants People To Practice Safe Six In Humorous New PSA For Social Distancing

by / May 14, 2020 /

Playboy has released a playful PSA campaign encouraging continued safe social distancing behavior, even as shelter-in-place orders continue to lift throughout the country. Created in partnership with Austin creative agency, Preacher, “Practice Safe Six” plays off six age-old high school sex education tips updating them to apply to the current social distancing recommendations.

The messages are loud, clear, and s[Read More]

THE BENCH CO-FOUNDERS ON THE CURRENT FREELANCE MARKETPLACE AND HOW AGENCIES AND BRANDS SHOULD STAFF FOR THE FUTURE

by / May 6, 2020 /

The economic shutdown has already upended the ad industry, causing clients to slash budgets and agencies to furlough or lay off staff outright, and there’s no clear end in sight. But The Bench, an LA-based company that hand-matches vetted freelance talent to agencies and client-side brand marketing teams based on specific project requirements, thinks the crisis may push agencies to reevaluate their staffing models for the long-term. They’ve worked [Read More]

Artist’s Worldwide Donate Art Prints to AMASS.life to Support COVID-19 Health Care Workers.

by / May 4, 2020 /

Regarded members of the creative community from around the world have united at AMASS.life to sell their archival prints to support New York City healthcare workers through the COVID-19 Emergency Relief Fund.

The prints are available at the website (Amass.Life) and are priced at $95. All (100%) of the profits go to supporting frontline healthcare workers.

“New York City means a lot to me. I spent most of [Read More]

THE CITY THAT NEVER SLEEPS, NEVER GIVES IN: NYC’S COVID COURAGE SPRINGS TO ACTION DELIVERING PPE TO FRONTLINES

by / April 24, 2020 /

New York City advertising industry advocates are rolling up their sleeves and tapping into their networks to support relief platform Covid Courage. Formed by Dr. Natasha Anushri Anandaraja, MD, MPH, along with fellow healthcare workers and New York City residents, Covid Courage is in response to the reality that every healthcare worker who gets sick means one less person available to care for the thousands of Covid-19 patients hospitals expect to admit o[Read More]