By The Chicago Egotist / /
Elizabeth (Liz) Nunn has joined quench food and beverage agency as Director of Shopper Marketing. In this new role, she is leading both brick-and-mortar retailer programs, as well as the agency’s e-commerce initiative, with a focus on the consumer’s personalized path to purchase. She reports to Amy Beamer Murray, Partner and Chief Operating Officer, and is working in the agency’s offices in Philadelphia, Harrisburg and Chicago.
Murray said, “Liz has spent her entire career focused on how, where and when people shop – and why they make the choices they do. Her experience will help our clients chart the path forward as they find balance between their traditional retail experiences and their ever-growing, multi-channel digital offerings.”
Nunn has extensive background supporting suppliers who sell to Walmart and all aspects of shopper marketing, in both ecommerce and brick-and-mortar. Prior to joining quench, she was Director of E-Commerce on the Walmart and Sam’s Club team for CITIES Market Studios, a consumer product and retail strategy company.
She was also a member of the Walmart and Sam’s Club teams for Geometry Global and Catapult Marketing, managing multimillion-dollar shopper marketing budgets across multiple brands for Unilever foods for the former and for Mars Chocolate, Mars Food and Kraft Heinz clients for the latter. While with Catapult Marketing, Nunn also co-led the plan for Mars Chocolate business at Walmart that won a 2017 Effie Award in Shopper Marketing for the Single-Retailer Program: Mass Merchants category.
A native of Bentonville, Arkansas, Nunn began her career on the Walmart team for Shopper Events, an Advantage Solutions company, where she worked in sales development, business development and marketing.