Mural Arts Program #wallball2016 Invite Gets Magnettically Poetic.


By Egotist / / From the super creative folks over at Brownstein Group: “The Mural Arts Program dream for Philadelphia is written on the walls of every building, in the paint on our fingers, in the stories we tell. It’s a dream that comes to life every day, connecting voices and communities in a shared message of change. For the 2016 Wall Ball invitation, we wanted people to use the words from around our city to build their own dream for Philadelphia. The invitation itself features a poem built from words we found in Philly murals, and we created a sheet of magnetic poetry to go with it. We encouraged invitees to rearrange the words, write their own poems and share them with #wallball2016 on social media. We wanted people to add their voice to our message—because our dream is strongest when we build it together.” Credits: Executive Creative Director: Dan Shepelavy Associate Creative Director: Adrian Castillo Designer: Keelia Murnane Copywriter: Hannah McDonnell Production Manager: Nancy Logan Project Manager: Nicole Cabrera Account Manager: Taylor Sheetz