Freshpet Awakens Dogs To The Truth Behind Big Bad Kibble In New Campaign From Terri & Sandy

by / June 3, 2019 /

Thanks to a new national push from Freshpet and creative agency, Terri & Sandy, dogs are finally getting the truth behind the food they and their canine counterparts have been ingesting for decades. The campaign is a bold move for the brand, marking the first time they’re taking direct aim at the big guys and making a vocal stand against the unnatural, unhealthy qualities found in the majority of pet food—sprayed-on flavor, powdered meats, prese[Read More]

Effie Announces ‘5 For 50’ Shortlist

by / May 22, 2019 /

Global Award Marks Effie’s 50thAnniversary and Recognizes Brands with Enduring Success

Effie announced today the finalists of the global ‘5 for 50’ Effie Award, which recognizes brands that have made Effie history and continue to grow, be effective and future-focused.  The award marks the nonprofit’s 50thyear as the leading global authority on marketing effectiveness.[Read More]

Walrus Offers (Comedic) Relief in New Campaign for Colace

by / May 22, 2019 /

The #1 doctor recommended stool softener brand, Colace, is taking a candid and comedic approach to normalizing the conversation around constipation-- a condition affecting an estimated 63 million people in North America alone. 

In its latest national push from creative and media agency, Walrus, the brand is taking to YouTube pre-roll and :30 ads on Hulu in a uniquely clever way, playing off the many unpleasant things that keep people waiting on such platforms---like boring advertisem[Read More]

This Week Marks 20 Years Since Columbine, New Social Film has Students Asking ‘Are We Next?’

by / April 18, 2019 /

Gun violence in schools remains one of the country's most devastating issues, even though 20 years have passed since Columbine. The New York Times stated this week that all researchers agree, "Columbine became a touchstone for some of this country's most unhinged." Creative agency BooneOakley partnered with Station Film and director Scott Corbett, and talked to students about the issue. Over and over again they heard one thing: students don't feel safe at school and are constantly wondering i[Read More]

Culprit Creates Apple Ad to Sell… Undergarments?

by / March 12, 2019 /

Culprit Creative celebrated April Fool’s Day a month early to launch its new underwear brand

The L.A. ad agency/production shop, which has a bit of a prankster reputation, broke its teaser campaign online in early March. The creative is a modern homage to the original iPod ads with silhouettes of people dancing as cool tunes play and lines radiate off their bodies to illustrate the music’s energy. In fact, the two ads a[Read More]

M&M’S “BAD PASSENGERS” IS AMERICA’S TOP PICK IN SPOTBOWL SUPER BOWL AD POLL

by / February 4, 2019 /

Olay wins digital battle as most-talked-about brand on social media

 

Budweiser’s Clydesdales made a triumphant return to the Super Bowl, and Hyundai took us for a ride on the world’s most unpleasant elevator, but it was a spot from M&M’S, featured some quarreling candies, that took home the win in SpotBowl’s annual Super Bowl commercial poll. The poll, in its 16th year, is the creation of advertising agenc[Read More]

New Super Bowl Campaign/Product from Philly-Based Dietz & Watson and RTO+P

by / February 1, 2019 /

Philadelphia-based premium meats and cheese manufacturer Dietz & Watson has launched a new product posed to be consumers’ new go-to game day snack, Dietz Nuts. Originally concepted as a Super Bowl stunt and a play on the brand’s name, the company worked closely with its agency of record, full-service creative agency Red Tettemer O’Connell + Partners (RTO+P) to actually bring th[Read More]