Independent Agencies Unite, Form BLAC to Create More Diverse Advertising Industry

by / February 8, 2021 /

P&G is exclusive first-year sponsor, will provide brand projects for interns

Ten independent advertising agencies have joined together in an effort to increase the number of Black students entering the advertising industry through an independent, 501c3 national agency internship community. Building Leaders and Creators, or BLAC, was developed as part of a commitment by leaders at these shops who aim to build more r[Read More]

This Giving Tuesday, Only One Wants You to Help Save Our Oceans With #AllHandsonDeck Campaign

by / December 1, 2020 /

Recently launched ocean conservation platform, Only One, has launched an #AllHandsonDeck Giving Tuesday campaign to inspire individuals to sign up as members of The Tide and help support marine causes they care about this year.

Only One is asking ocean lovers to sign up and become members of The Tide, a community of supporters that give monthly to support ocean stories and solutions to help rebuild marine life this decade. More than 4,300 pe[Read More]

Green The Bid Launches To Support Sustainable Production Practices In Advertising — An Integrated Effort By Growing List Of Members Aims To Create Community + Change

by / October 21, 2020 /

Grassroots initiative Green The Bid has launched to support the advertising industry in shifting to zero-waste, carbon neutral, sustainable and regenerative practices. The initiative is a volunteer coalition, led by its founding members and the stakeholders of the commercial community (brands, agencies, production companies, post-production facilities, vendors and affiliates) who pledge to come together in this important endeavor.

Each year the [Read More]

There is no ‘Extra Life’ in Powerful new PSAs for the Ad Council and Brady’s End Family Fire Campaign

by / October 5, 2020 /

Emmy Award-winning entertainment company Zoic Studios teams up with McKinney to drop viewers into a game that has no winner in a powerful new PSA for the Ad Council and Brady, “No Extra Life.” Crafted in the perspective of a first-person shooter video game, the spot follows the heart-racing experience of someone frantically racing through a home trying to find a loved one, only to discover that his unsecured gun is no longer where he keeps it in th[Read More]

ONLY ONE PLATFORM LAUNCHES TO ADVANCE OCEAN CONSERVATION

by / October 5, 2020 /

Technology Product Uses World-Class Creative Content to Drive Action , Features Content and Campaigns from More Than 25 Partners

The Only One Collective (founded by Blue Sphere Foundation, Lonely Whale, and SeaLegacy) today announced the launch of Only One, a digital platform developed as a home for stories, solutions, and community action to protect the ocean, tackle the climate crisis, and[Read More]

“You Will See Me” Campaign from Ad Council, CDC & 3AM Features Viola Davis, Simone Biles, Questlove & other Celebrities Encouraging Black Americans to Wear Face Masks to Help Stop the Spread of Coronavirus

by / August 19, 2020 /

To support Black Americans who have been disproportionately impacted by the Coronavirus (COVID-19), the Ad Council, the Centers for Disease Control and Prevention (CDC), the CDC Foundation, and U.S. Department of Health and Human Services (HHS) have launched a national campaign, “You Will See Me,” to inspire and empower Black Americans to wear face masks to help stop the spread of the virus.

Created by [Read More]

Zambezi Launches Social Justice OOH Campaign

by / July 13, 2020 /

Zambezi believes strongly in utilizing their time and talents to positively affect issues that matter deeply to them and to our society as a whole. Moved by current cultural events and racial injustice, they created a social media and out-of-home campaign which conveys messages such as “My Solidarity is Action” and “My Silence is Deadly,” and signs off with the promise of “I Will Act”. The campaign aims to support the Black Lives Matter movement a[Read More]

Pavone Marketing Group creates lighthearted informative posters to ease the stress of returning to the office

by / June 26, 2020 /

What we do know is we will be back to the physical office. But what we don't know is when and how we will be back. And with this uncertainty comes still to be defined adjustments and changes.

"People are stressed, tired, confused. And with all of this comes emotion. As we prep for the return, we are working hard to make an easy, customizable and stress free transition. One small part of the first step lives within these fun and engaging instructional posters," said Jared Scott, CMO a[Read More]