General Motors Auctions Art Work Done on Vehicle Hoods for Charity

by / November 23, 2022 /

General Motors's multicultural agency of record, Atlanta-based Majority, was the force behind a unique branded content series for the automotive giant that has resulted in artwork done on GM vehicle hoods, all of which are being auctioned off for charity.

GM's Zone Zero showcased the GMC Hummer EV Pickup, Ultium Platform and the new branded content series, Neighbor Hoods, at Roc Nation's Made in America Festival, an annual two-day, culturally [Read More]

Green The Bid Releases Complete Green Production How-To Manual

by / October 31, 2022 /

Green the Bid, a growing movement to transform the production process into one that is sustainable and safe, released its Complete Production How-To Guide To Sustainable Production, a step by step guide to creating a sustainable and regenerative production. The guide was designed in collaboration with Green The Bid members Green Spark Group, Harvest, Madam, Sweet, Assembly, The Light and The Lift who volunteered their experience and many of their[Read More]

SUN-MAID AND QUENCH UNLEASH CANDY-STEALING RAISIN ZOMBIES ON UNSUSPECTING OREGON TOWN 

by / October 26, 2022 /

Guerrilla effort follows Sun-Maid’s award-winning 2021 “Raisin House” activation

Last year Sun-Maid took over a house in New Jersey with its raisins-on-Halloween scare. This year, the brand is taking over an entire town. The experiential activation from food and beverage marketing agency quench fully embraces the running joke that raisins are the scariest of all trick-or-treat offerings. 

To pull it off, [Read More]

Lisa Corry-Godby Rejoins Pavone Marketing Group as Senior Integrated Communications Director

by / October 18, 2022 /

Pavone Marketing Group (PMG) has hired Lisa Corry-Godby as senior integrated communications director. She will work out of the company’s Philadelphia office.
 
Corry-Godby is an award-winning, results-driven integrated marketing leader with a proven track record developing strategic marketing campaigns. She brings 20-plus years of experience in integrated communications stra[Read More]

Bumble Activation Encourages College Students to Ride the Bee

by / October 12, 2022 /

Take a look at this new brand activation for the online dating app Bumble, which was developed in partnership with the team at MONO. This activation builds upon the brand’s recently launched trust and safety initiative and related “New Rules of the Game” campaign, which conveys important safety information, and empowers women to take control of their dating experiences and make their own rules when dating.

Bumble's new first-of-a-kind activation is based on the insight that coll[Read More]

MATCH GROUP’S BLK TEAMS UP WITH RAPPERS TRINA AND SAUCY SANTANA FOR NEW SINGLE “NO VOTING NO VUCKING”

by / October 4, 2022 /

Hip-Hop Artists Partner with Dating App to Create New Voting Anthem to Empower and Uplift a New Generation of Voters 
 
BLK, the largest dating app for Black singles, is bringing the heat this Fall with a spicy collaboration between legendary female rapper Trina and rising rap superstar, Saucy Santana. BLK, who recently released an in-app Election Ce[Read More]

Ad Agency Bray & Co Calls on Mark Zuckerberg and the Ad Industry to Make Changes for Youth Mental Health

by / August 31, 2022 /

Advertising agency Bray & Co. has launched a campaign called Dear Mark, a grassroots initiative asking the public and the advertising industry to help pressure Mark Zuckerberg to label filtered photos across Instagram and Facebook with #filteredimage to control the negative effects of social media on youth mental health.  

Elements of the campaign incl[Read More]

Pavone Marketing Group Hires Dual Threat Wick Vipond as Senior Account Strategist and General Manager

by / August 9, 2022 /

Pavone Marketing Group (PMG) has hired Wick Vipond as Senior Account Strategist and General Manager of its Philadelphia office. In this dual role, Vipond will provide oversight and guidance on all accounts while leading PMG’s fastest growing office by shaping the office’s culture and managing day-to-day operations.

Vipond will pursue new business opportunities with prospects and existing clie[Read More]