The #1 doctor recommended stool softener brand, Colace, is taking a candid and comedic approach to normalizing the conversation around constipation-- a condition affecting an estimated 63 million people in North America alone.
In its latest national push from creative and media agency, Walrus, the brand is taking to YouTube pre-roll and :30 ads on Hulu in a uniquely clever way, playing off the many unpleasant things that keep people waiting on such platforms---like boring advertisem[Read More]
Gun violence in schools remains one of the country's most devastating issues, even though 20 years have passed since Columbine. The New York Times stated this week that all researchers agree, "Columbine became a touchstone for some of this country's most unhinged." Creative agency BooneOakley partnered with Station Film and director Scott Corbett, and talked to students about the issue. Over and over again they heard one thing: students don't feel safe at school and are constantly wondering i[Read More]
Culprit Creative celebrated April Fool’s Day a month early to launch its new underwear brand
The L.A. ad agency/production shop, which has a bit of a prankster reputation, broke its teaser campaign online in early March. The creative is a modern homage to the original iPod ads with silhouettes of people dancing as cool tunes play and lines radiate off their bodies to illustrate the music’s energy. In fact, the two ads a[Read More]
Olay wins digital battle as most-talked-about brand on social media
Budweiser’s Clydesdales made a triumphant return to the Super Bowl, and Hyundai took us for a ride on the world’s most unpleasant elevator, but it was a spot from M&M’S, featured some quarreling candies, that took home the win in SpotBowl’s annual Super Bowl commercial poll. The poll, in its 16th year, is the creation of advertising agenc[Read More]
Philadelphia-based premium meats and cheese manufacturer Dietz & Watson has launched a new product posed to be consumers’ new go-to game day snack, Dietz Nuts. Originally concepted as a Super Bowl stunt and a play on the brand’s name, the company worked closely with its agency of record, full-service creative agency Red Tettemer O’Connell + Partners (RTO+P) to actually bring th[Read More]
The Super Bowl is the biggest day of the year for two things: football and advertising. And, depending on who you ask, the ads might even be the real star of the show.
According to a study by Statista, nearly a quarter of all Super Bowl viewers consider the ads to be the most important part of the game—and we can assume that most of the remaining audience doesn’t mind the commercials, either.
But what makes a good Super Bowl ad? And what trends should would-be advertisers [Read More]
Just watched it again to make sure there was nothing telling men what to do or if they are bad. Was pretty sure that's not the message. Sure it's a bit out of the box for a brand like this who might want to focus on greener products and all before tackling such a tough subject but at the same time we commend them for trying to set a positive example for future generations.
Agency: Grey New York
Campaign: “We Believe”
Coming out of school as newly minted designers, we often aspire to the heights of master craftsmanship. We envision ourselves creating expertly designed, meticulously implemented products that inspire awe with their beauty, artistry, and execution.
Then the real world promptly smacks us in the face.