Pavone Marketing Group Hires Dual Threat Wick Vipond as Senior Account Strategist and General Manager

by / August 9, 2022 /

Pavone Marketing Group (PMG) has hired Wick Vipond as Senior Account Strategist and General Manager of its Philadelphia office. In this dual role, Vipond will provide oversight and guidance on all accounts while leading PMG’s fastest growing office by shaping the office’s culture and managing day-to-day operations.

Vipond will pursue new business opportunities with prospects and existing clie[Read More]

Madwell Campaign for Inspire Clean Energy Addresses Home Energy’s Contribution to Climate Change

by / May 18, 2022 /

Full-service creative and marketing agency Madwell has created “Power a Brighter World,” a series of films for client Inspire Clean Energy that show how simple actions—like accessing clean energy for one’s home—can reduce carbon emissions and help decarbonize the power grid. The film’s storybook-illustration style reflects a sense of optimism that the brand hopes will elicit climate action fro[Read More]

Pavone Welcomes Peter Harris as Executive Creative Director

by / April 14, 2022 /

Harris will work from the agency’s Atlanta office and is the third ECD hire in the past month for rapidly growing Pavone Marketing Group

Independent, full-service marketing agency Pavone has hired Peter Harris to serve as its executive creative director, President and CEO Michael Pavone announced today.

In his role as the agency’s creative lead, Harris will enhance the shop’s overall creative output, assist with new bu[Read More]

PointsBet Delivers Next Level Betting Experience for NCAA Final Four Bettors

by / March 31, 2022 /

Leading live betting sportsbook PointsBet is hosting a series of live streamed expert roundtable discussions called LIVE Insights for LIVE Bettors that will air during the final four to give sports fans next level insights and in-depth behavioral analysis that look beyond the odds. The unique panel of experts includes Northwestern University Professor of Sports Psychology Dr. Michele Kerulis, body [Read More]

Interns Wanted for BLAC Internship Program – “This Internship single-handedly changed my life”

by / March 10, 2022 /

The independent agency led internship program, BLAC (Building Leaders & Creators), a 12-week paid internship for young Black creative thinkers, is now accepting applications at BLAC Internship. Interested applicants are asked to submit a 2-minute MP4 video that shows and/or tells what makes them a creative thinker and problem solver. Deadline is March 18th.

Now in its second year, the program takes place at 20 independent agencie[Read More]

Hayden5 Produces CROWN Day PSA Celebrating Black Hair

by / August 4, 2021 /

Production company Hayden5 recently teamed up with Phenomenal, a female-driven media brand and creative agency dedicated to underrepresented communities, to create and finance “Own Your Crown.”  The PSA is a poetic tribute to the legacy, rituals, and strength of Black women and their hair.

Directed by JJ Anderson, “Own Your Crown” (:60) portrays Black hair as a representation of intergenerational po[Read More]