SENIOR SERVICES MARKETING AGENCY VARSITY ADDS EMILY GORDON AS DIRECTOR OF CLIENT SERVICES

by / March 19, 2024 /

Gordon’s arrival sets stage for continued growth overall in 2024  
 
In another sign of the company’s recent and rapid growth, senior services marketing agency, Varsity, has added Emily Gordon as its director of client services. 
 
As the head of client services, Gordon will be responsible for strategic leadership of Varsity accounts and leadership of the agency’s account team. She [Read More]

QUENCH FOOD AND BEVERAGE TREND REPORT OFFERS GLIMPSE AT FORCES SHAPING THE INDUSTRY

by / March 4, 2024 /

“Fasting Forward,” “Gateway Snacks” and “Food Tours” among 2024 trends
 
Influencer-driven brands, gateway snacks and AI-powered drinks are just three of the nine trends in quench’s 2024 Food & Beverage Trend Report (Vol. 15). The report offers a glimpse at the cultural and marketplace forces that will shape food, beverage and CPG marketing in 2024 and for many years to come. 
 
[Read More]

James Harden Disrupts the Wine Industry With  Permission to “Work Hard, Play Harden” 

by / October 17, 2023 /

Creative agency Majority develops first campaign for J-Harden Wines while poking fun at the pretentiousness of the wine industry 

Last year, NBA superstar James Harden launched J-Harden Wines in partnership with Accolade Wines to make quality wine more accessible to all consumers. Now, the brand introduces its first-ever campaign: “Work Hard, Play Harden.” The campaign is the brainchild of[Read More]

A Punk-Rock Rebrand of One of the World’s Oldest Religions

by / February 21, 2023 /

A streetwear line resonates with young, lapsed Jews with sentiments like, “Unorthodox AF,” “I'll fast when I'm dead,” “Kvetch City, Bitch,” and “I Killed Kosher.”

An odd truth of Jewish culture is that, no matter how devout they are, every Jewish person thinks they’re a “bad Jew” by not being observant enough. But even those who haven’t been to synagogue in years have a deep—if not complicated—conne[Read More]

Beutler Ink Captures Myriad Events of 2022 in One Eye-catching Illustration

by / December 13, 2022 /

The infographic gives the agency the opportunity to invite the audience to look back, showing the people, places, and pop culture that shaped the year

Here’s to 2022, the year that Covid and Trump went away—or not. While we’re still dealing with variants of each, the latest trip around the sun was filled with such notable events as when the queen died, Bob Saget died, Serena Williams retired, JLo and Ben Affleck got marr[Read More]

1stAveMachine Backs Protests Against Iranian Oppression With PSA

by / November 29, 2022 /

After getting a cry for help via an email from a young Iranian woman living through the turmoil, 1stAveMachine released a PSA in support of Iranians who are fighting the regime that has been oppressing them for more than 40 years.

"The people of Iran need to know the whole world is standing behind them," the email reads in part. "They need hope. This war is not just ours." 

"Since then," the email explains, "most Iranians are prote[Read More]