The advertising industry stands at a crossroads. Once solely focused on awards, flashy outputs, and chasing fame through rigid metrics, we now face a dwindling pool of those opportunities.
This means that the new generation now faces different expectations than what they likely were trained on or inspired by, and will have to redefine "success" based on their own aspirations and the evolving industry landscape.[Read More]
Interactive digital agency Neo Pangea has hired Laura Rush as Director of Digital Creative and Andy Schulman as Head of Motion Design. The addition of these industry heavyweights—coupled with Neo Pangea’s unwavering dedication to digital advancement—solidifies its position as an authority in advertising and paves the way for future growth.
Rush served as Director of Advertising & M[Read More]
Gordon’s arrival sets stage for continued growth overall in 2024
In another sign of the company’s recent and rapid growth, senior services marketing agency, Varsity, has added Emily Gordon as its director of client services.
As the head of client services, Gordon will be responsible for strategic leadership of Varsity accounts and leadership of the agency’s account team. She [Read More]
Promotion will see Collevechio leading projects, guiding strategy and mentoring other WildFig data analysts
Data science and analytics consultancy WildFig has promoted Zackary Collevechio to the position of data scientist. WildFig is part of Pavone Group, a full-service marketing group with offices in Philadelphia, New York, Atlanta and Harrisburg, Pa.
“Fasting Forward,” “Gateway Snacks” and “Food Tours” among 2024 trends
Influencer-driven brands, gateway snacks and AI-powered drinks are just three of the nine trends in quench’s 2024 Food & Beverage Trend Report (Vol. 15). The report offers a glimpse at the cultural and marketplace forces that will shape food, beverage and CPG marketing in 2024 and for many years to come.
Creative agency Majority develops first campaign for J-Harden Wines while poking fun at the pretentiousness of the wine industry
Last year, NBA superstar James Harden launched J-Harden Wines in partnership with Accolade Wines to make quality wine more accessible to all consumers. Now, the brand introduces its first-ever campaign: “Work Hard, Play Harden.” The campaign is the brainchild of[Read More]
A streetwear line resonates with young, lapsed Jews with sentiments like, “Unorthodox AF,” “I'll fast when I'm dead,” “Kvetch City, Bitch,” and “I Killed Kosher.”
An odd truth of Jewish culture is that, no matter how devout they are, every Jewish person thinks they’re a “bad Jew” by not being observant enough. But even those who haven’t been to synagogue in years have a deep—if not complicated—conne[Read More]
Pavone Group’s annual Super Bowl commercial poll, SpotBowl, is celebrating a milestone this year with its 20th game. In addition to letting America sound off about their favorite (and least favorite) ads, the data scientists at Pavone Group are using predictive analytics to forecast the winners.
To bring predictive analytics to life, Pavone Group c[Read More]
