by thelaegotist / February 21, 2023 /
A streetwear line resonates with young, lapsed Jews with sentiments like, “Unorthodox AF,” “I'll fast when I'm dead,” “Kvetch City, Bitch,” and “I Killed Kosher.”
An odd truth of Jewish culture is that, no matter how devout they are, every Jewish person thinks they’re a “bad Jew” by not being observant enough. But even those who haven’t been to synagogue in years have a deep—if not complicated—conne[Read More]
by thelaegotist / February 10, 2023 /
Pavone Group’s annual Super Bowl commercial poll, SpotBowl, is celebrating a milestone this year with its 20th game. In addition to letting America sound off about their favorite (and least favorite) ads, the data scientists at Pavone Group are using predictive analytics to forecast the winners.
To bring predictive analytics to life, Pavone Group c[Read More]
by thelaegotist / December 13, 2022 /
The infographic gives the agency the opportunity to invite the audience to look back, showing the people, places, and pop culture that shaped the year
Here’s to 2022, the year that Covid and Trump went away—or not. While we’re still dealing with variants of each, the latest trip around the sun was filled with such notable events as when the queen died, Bob Saget died, Serena Williams retired, JLo and Ben Affleck got marr[Read More]
by thelaegotist / November 29, 2022 /
After getting a cry for help via an email from a young Iranian woman living through the turmoil, 1stAveMachine released a PSA in support of Iranians who are fighting the regime that has been oppressing them for more than 40 years.
"The people of Iran need to know the whole world is standing behind them," the email reads in part. "They need hope. This war is not just ours."
"Since then," the email explains, "most Iranians are prote[Read More]
by thelaegotist / November 23, 2022 /
General Motors's multicultural agency of record, Atlanta-based Majority, was the force behind a unique branded content series for the automotive giant that has resulted in artwork done on GM vehicle hoods, all of which are being auctioned off for charity.
GM's Zone Zero showcased the GMC Hummer EV Pickup, Ultium Platform and the new branded content series, Neighbor Hoods, at Roc Nation's Made in America Festival, an annual two-day, culturally [Read More]
by Egotist / October 31, 2022 /
Green the Bid, a growing movement to transform the production process into one that is sustainable and safe, released its Complete Production How-To Guide To Sustainable Production, a step by step guide to creating a sustainable and regenerative production. The guide was designed in collaboration with Green The Bid members Green Spark Group, Harvest, Madam, Sweet, Assembly, The Light and The Lift who volunteered their experience and many of their[Read More]
by thelaegotist / October 26, 2022 /
Guerrilla effort follows Sun-Maid’s award-winning 2021 “Raisin House” activation
Last year Sun-Maid took over a house in New Jersey with its raisins-on-Halloween scare. This year, the brand is taking over an entire town. The experiential activation from food and beverage marketing agency quench fully embraces the running joke that raisins are the scariest of all trick-or-treat offerings.
To pull it off, [Read More]
by thelaegotist / October 18, 2022 /
Pavone Marketing Group (PMG) has hired Lisa Corry-Godby as senior integrated communications director. She will work out of the company’s Philadelphia office.
Corry-Godby is an award-winning, results-driven integrated marketing leader with a proven track record developing strategic marketing campaigns. She brings 20-plus years of experience in integrated communications stra[Read More]