CASSANDRA’S “THE CULTURE OF INFLUENCE” REPORT REVEALS WHAT MAKES AN INFLUENCER EFFECTIVE WITH GEN Z AND MILLENNIALS

by / March 9, 2020 /

Report Offers Insights on Influencer Impact on Gen Z and Millennial Purchasing Behavior

A new trends report, “The Culture of Influence,” released by Cassandra, ENGINE’s insights and strategy group that studies trendsetting young consumers, reveals the key characteristics and strategies that drive the relationship between influencers and consumers. The report takes a deep dive into the influencer space today to understand what [Read More]

Campaign Aims to Protect Democracy for Brand USA with Citizen Impeachment 2020

by / February 6, 2020 /

Citizens are invited to submit art, music, film, words and other expressions of creativity, all of which will be showcased in a gallery to inspire others

Agency Cactus has launched Citizen Impeachment 2020, a get-out-the-vote content campaign designed to remind Americans that although the U.S. Senate did not have the votes to find a corrupt president guilty, its citizens still have the power to do just that at the polls on Nov. 3.

“Rig[Read More]

SAINT ARCHER GOLD AND PREACHER DEBUT, “PATIENCE”, SENDING A BEAUTIFULLY MELLOW VIBE INTO THE BIG GAME

by / January 30, 2020 /

Molson Coors is making its largest investment for an ad in the big game since 2009. They’ll be airing a :30 second spot in-game in 70+ markets across the country to tout their new premium light beer, Saint Archer Gold, timed with the announcement of the brand’s national distribution. The spot, created in partnership with Austin-based agency, Preacher, features professional skateboarder and Saint Archer Brewing Company co-founder, Paul Rodriguez, making hi[Read More]

BUCK, is the first company to enable mobile users to create AR-rich video in post-capture

by / January 29, 2020 /

The talent-driven, global, creative company, BUCK, is the first company to enable mobile users to create AR-rich video in post-capture with an update of their popular, animated stickers app, Slapstick.

Q: What is Slapstick?

Slapstick is an AR camera app that allows users to customize photos and videos with cool, fun, and funky animated stickers. Up until now, Slapstick stickers could only be placed in live sc[Read More]

A Menu for Surviving Politics at Thanksgiving

by / November 26, 2019 /

It seems like every year there’s more to get a stomach ache about at The Thanksgiving Table -- 59% of Americans feel that talking about politics with people they disagree with is stressful and frustrating. 51% feel anxiety over the upcoming election year. And 45% feel as if the rhetoric and discourse will negatively affect their well-being.

So what to say at the landmine-filled Thanksgiving table? How not to upset your GenX cousin AND your Great Aunt Cathy?

Thanks to[Read More]

Telly Awards Kicks Off Call for Entries w/ New Categories

by / October 28, 2019 /

The Telly Awards is opening its annual call for entries with added categories in Immersive & Mixed Reality, Social Impact, along with Diversity & Inclusion; all of which represent the rapidly shifting trends in video content from this past year.

This 41st edition of the Tellys is also rolling out an all-new theme dubbed “Telly Award Winners Tell Great Stories”, focusing on their commitment to celebrating video content in countless [Read More]

RAINBOW RAILROAD DEBUTS MOVING CAMPAIGN ON NATIONAL COMING OUT DAY TOGARNER SUPPORT FOR LGBTQI PEOPLE SEEKING SAFETY

by / October 11, 2019 /

Rainbow Railroad, the world’s only international nonprofit solely devoted to helping lesbian, gay, bisexual, transgender, queer, and intersex (LGBTQI) people in danger find legal pathways to safety, is launching a public awareness campaign in support of LGBTQI people who face persecution, violence, and the threat of death in almost 70 countries around the world where it remains illegal to be who you are. The pro-bono initiative called “Help Other[Read More]