Ghetto Film School Brings Up The Future of Film In Newly Released PSA

by / March 30, 2021 /

Ghetto Film School’s new short film “What’s in a Name” amplifies GFS’s goal to give platforms to people whose stories are not always told and volume to voices often unheard. The film, via agency W+K NY, edited by Aika Miyake and produced by Bryght Young Things, pushes against some of the stereotypes and conventions that society often attributes to creatives and filmmakers of color and what they are (or aren’t) capable of.  The film feature[Read More]

New PSA Examines Experiences of Transgender Survivors with a Message that RAINN is Here for Everyone

by / March 8, 2021 /

This International Women’s Day, RAINN (Rape, Abuse, & Incest National Network) has partnered with director Samantha Scaffidi of SMUGGLER and creative agency MIRIMAR to develop and craft a powerful awareness piece that highlights the fear and violence transgender women face every day. The public service announcement shows how RAINN supports all abuse survivors.

<[Read More]

A&W Wants To Make Chicken Tender Lovin’ Not Chicken Sandwich War

by / February 11, 2021 /

Nostalgic restaurant chain celebrates Valentine’s Day with sensual suite of offbeat gifts 

A&W, the 100-year-old restaurant chain known for unbeatable root beer floats and the invention of the beloved bacon cheeseburger, is calling a truce to the Chicken Sandwich War this Valentine’s Day and encouraging humanity to make Chicken Tender Lovin’ with a sensual suite of offbeat gifts instead. The theme? A&W’s Hand-Breaded Chicken Tenders, of course.

Starting on Feb[Read More]

Independent Agencies Unite, Form BLAC to Create More Diverse Advertising Industry

by / February 8, 2021 /

P&G is exclusive first-year sponsor, will provide brand projects for interns

Ten independent advertising agencies have joined together in an effort to increase the number of Black students entering the advertising industry through an independent, 501c3 national agency internship community. Building Leaders and Creators, or BLAC, was developed as part of a commitment by leaders at these shops who aim to build more r[Read More]

This Giving Tuesday, Only One Wants You to Help Save Our Oceans With #AllHandsonDeck Campaign

by / December 1, 2020 /

Recently launched ocean conservation platform, Only One, has launched an #AllHandsonDeck Giving Tuesday campaign to inspire individuals to sign up as members of The Tide and help support marine causes they care about this year.

Only One is asking ocean lovers to sign up and become members of The Tide, a community of supporters that give monthly to support ocean stories and solutions to help rebuild marine life this decade. More than 4,300 pe[Read More]

Green The Bid Launches To Support Sustainable Production Practices In Advertising — An Integrated Effort By Growing List Of Members Aims To Create Community + Change

by / October 21, 2020 /

Grassroots initiative Green The Bid has launched to support the advertising industry in shifting to zero-waste, carbon neutral, sustainable and regenerative practices. The initiative is a volunteer coalition, led by its founding members and the stakeholders of the commercial community (brands, agencies, production companies, post-production facilities, vendors and affiliates) who pledge to come together in this important endeavor.

Each year the [Read More]

There is no ‘Extra Life’ in Powerful new PSAs for the Ad Council and Brady’s End Family Fire Campaign

by / October 5, 2020 /

Emmy Award-winning entertainment company Zoic Studios teams up with McKinney to drop viewers into a game that has no winner in a powerful new PSA for the Ad Council and Brady, “No Extra Life.” Crafted in the perspective of a first-person shooter video game, the spot follows the heart-racing experience of someone frantically racing through a home trying to find a loved one, only to discover that his unsecured gun is no longer where he keeps it in th[Read More]