ZEP PARTNERS WITH PAVONE ON SHOPPER MARKETING CAMPAIGN
by thephillyegotist / May 7, 2024 /
Joy in the Journey: Reframing Success In Advertising
by thelaegotist / April 25, 2024 /
The advertising industry stands at a crossroads. Once solely focused on awards, flashy outputs, and chasing fame through rigid metrics, we now face a dwindling pool of those opportunities.
This means that the new generation now faces different expectations than what they likely were trained on or inspired by, and will have to redefine "success" based on their own aspirations and the evolving industry landscape.[Read More]
Neo Pangea Boosts Talent Team by Hiring Laura Rush and Andy Schulman
by thephillyegotist / April 10, 2024 /
Interactive digital agency Neo Pangea has hired Laura Rush as Director of Digital Creative and Andy Schulman as Head of Motion Design. The addition of these industry heavyweights—coupled with Neo Pangea’s unwavering dedication to digital advancement—solidifies its position as an authority in advertising and paves the way for future growth.
Rush served as Director of Advertising & M[Read More]
SENIOR SERVICES MARKETING AGENCY VARSITY ADDS EMILY GORDON AS DIRECTOR OF CLIENT SERVICES
by thephillyegotist / March 19, 2024 /
WildFig promotes Zackary Collevechio to Data Scientist
by thephillyegotist / March 8, 2024 /
As [Read More]
QUENCH FOOD AND BEVERAGE TREND REPORT OFFERS GLIMPSE AT FORCES SHAPING THE INDUSTRY
by thephillyegotist / March 4, 2024 /
James Harden Disrupts the Wine Industry With Permission to “Work Hard, Play Harden”
by thelaegotist / October 17, 2023 /
Creative agency Majority develops first campaign for J-Harden Wines while poking fun at the pretentiousness of the wine industry
Last year, NBA superstar James Harden launched J-Harden Wines in partnership with Accolade Wines to make quality wine more accessible to all consumers. Now, the brand introduces its first-ever campaign: “Work Hard, Play Harden.” The campaign is the brainchild of[Read More]
A Punk-Rock Rebrand of One of the World’s Oldest Religions
by thelaegotist / February 21, 2023 /
A streetwear line resonates with young, lapsed Jews with sentiments like, “Unorthodox AF,” “I'll fast when I'm dead,” “Kvetch City, Bitch,” and “I Killed Kosher.”
An odd truth of Jewish culture is that, no matter how devout they are, every Jewish person thinks they’re a “bad Jew” by not being observant enough. But even those who haven’t been to synagogue in years have a deep—if not complicated—conne[Read More]